Areal: Kim Jones x Bosideng Campaign
@ DJA, London
Role – Art Director
Creative Director – David James
Senior Art Director – Casper Chan
Photographer – Willy Vanderperre
Global campaign exploring a new vision of urban outerwear, where technical innovation meets a refined, contemporary aesthetic.
Reflecting Kim Jones’ vision of combining functionality with a modern luxury sensibility, the campaign positions outerwear as both protective and expressive.
My role involved responsability in the development of the campaign.
Role – Art Director
Creative Director – David James
Senior Art Director – Casper Chan
Photographer – Willy Vanderperre
Global campaign exploring a new vision of urban outerwear, where technical innovation meets a refined, contemporary aesthetic.
Reflecting Kim Jones’ vision of combining functionality with a modern luxury sensibility, the campaign positions outerwear as both protective and expressive.
My role involved responsability in the development of the campaign.
Rooted in Bosideng’s technical expertise and shaped by Jones’ design language, the campaign captures a balance between performance and style, where innovation meets everyday urban life.
