Church’s:
Brand Campaign


@ DJA, London

Role – Art Director
Creative Director – David James
Photographer and Director – Phil Poynter




Global campaign reimagining the Church’s brand through a character-led narrative.

The Church’s emerge as an eccentric English family, reframing British tradition through a series of playful, offbeat moments.


The concept introduces The Church’s. The quintessential eccentric English family, living a life of unconventional luxury. Whether watering pet ducks or playing cricket indoors, they reinvent British traditions with their own distinctive flavour of eccentricity.