Maison Margiela
x Gentle Monster:
Third Chapter Campaign


@ DJA, London

Role – Art Director
Creative Director – David James
Photographer and Director – Jordan Hemingway




Global campaign for the third collaboration between Maison Margiela and Gentle Monster, built on the tension between artisanal heritage and technological precision.


Human and artificial states are brought into close proximity, creating moments of attraction without resolution. Figures move within each other’s orbit, suggesting connection without equivalence.