Zalando:
It's what you do.
Or don't.
Campaign
@ ACNE, Stockholm
Role – Art Director and Creative
Executive Creative Director – Erik Bergqvist
Senior Creative – Daniel Wall
Senior Art Director – John Hammarström
Director – Daniel Wårdh
Global streetwear campaign for Zalando targeting Gen Z, centred on self-expression.
Role – Art Director and Creative
Executive Creative Director – Erik Bergqvist
Senior Creative – Daniel Wall
Senior Art Director – John Hammarström
Director – Daniel Wårdh
Global streetwear campaign for Zalando targeting Gen Z, centred on self-expression.
Fashion as a space for experimentation, adaptation, and self-revelation.
A medium through which identity is explored in contradiction, defined as much by what is rejected as by what is chosen.
Personal style exists in flux. It embraces inconsistency, where opposing aesthetics coexist, and meaning remains open rather than fixed.
An ongoing study of individuality, where to define is to limit.
A medium through which identity is explored in contradiction, defined as much by what is rejected as by what is chosen.
Personal style exists in flux. It embraces inconsistency, where opposing aesthetics coexist, and meaning remains open rather than fixed.
An ongoing study of individuality, where to define is to limit.
